︎︎︎ EAST SIDE ︎︎︎ No Love ︎︎︎ Just For Me 



The video for musti's single 'BOSSMAN': The idea for this video was to capture the spirit of London culture in the 2010s, as the mainstream portrayal of London is inaccurate and outdated. The video is filled with shots epitomising London's multiculturalism and it's ever-changing skyline, with gentrification sweeping all the brutalist architecture from the 2012 Olympic host-town. Being shot on VHS the video pays homage to the early grime videos of the 2000s, with references from Crazy Titch's energetic 'I Can C U' to Tempa T's psychotic 'Next Hype'. The city of London is not what it was 30 years ago and 'BOSSMAN' highlights this through it's portrayal of London through the eyes of the next gen.